Toilet Paper and Toilet Paper Markets

Toilet paper is a basic need in our daily life and it is one of the most commonly used tissue types in the world.

If you ever wondered when and where people started using these rolls, it is invented by paper’s inventors: Chinese. Paper had been known as a wrapping and a filler in China since the 2nd century B.C. but, the first known use of toilet paper in history goes back to the 6th century A.D., China.

A Long Way to Bathrooms

Toilet paper is a type of sanitary paper, that needs to be clean and hygienic. Sanitary papers differ from other papers in that they are creped. The production is a process in which the paper is dried on a cylinder then cut with a metal blade and slightly crimped. This process makes the paper softer, makes it fairly thin, allowing it to dissolve in water. Toilet papers can be either one or two-layered in order to make it more absorbent.

In order to make the products more aesthetic and appealing, manufacturers can use different colors, scents, and decorate the paper with different designs and embossment. Despite the fact that using scents makes the paper unique, fragrance usage might be a problem for some consumers because of the possibility of causing allergic reactions.

How Much Toilet Paper Do We Consume?

The amount of toilet paper use on average by a person each year is approximately 57 sheets per day and most people use about 100 rolls per year. The U.S. is the number one country in consumption. An American can be expected to consume 141 rolls of per year.

The global market has been growing over the years. Due to the demand, this growth occurs rapidly.

In Europe, the average revenue per person in the segment for toilet paper amounts to US$18.31 in 2019 and this number is projected to be US$19 in 2023.

In the USA, the average revenue per person in the segment for toilet paper amounts to US$38.84 in 2019 and it is projected to be US$40.35 in 2023. The rise is predicted to be steady in the next 4 years.