Facial Tissue and Areas of Usage

Facial tissue or paper handkerchief, is a type of disposable, soft, absorbent paper that can be used on the face too. At some regions, this specific product is used more than any other tissue paper product.

History of facial tissues dates back to the 16th century. Europeans repurposed the tissue. Like a cloth that was used as a head covering and for wiping hands, faces, and noses. This led to the invention of the facial tissues and they are still in use today. Besides Europeans, people in Japan had been using this material in a special form called “washi” (Japanese tissue) since the 17th century.

Facial tissues are made from the lightest tissue paper. They often calender the surface in order to make it smoother and usually consist of 2-3 layers. They can be treated with lotions, softeners and added fragrance to give the tissue its special features. When the process finishes, facial tissues are folded and put in portable mini packages or boxes.

Facial Tissue A Multipurpose Product for Many Needs

In some countires and cultures these products are considered to be non-essential and luxury. However, this does not mean that the demand is low. Can be used for different purposes. They can be used to clean different surfaces and are also suitable to use on the face. The most interesting feature about facial tissue is probably that you can use these tissues as makeup removers.

Facial tissues were introduced by an American company, Kimberly Clark, as Kleenex for the first time in 1924. These tissues were associated with Hollywood makeup departments and approved by movie stars who used Kleenex to remove their makeup, in the beginning. Later on, consumers started using facial tissues as disposable tissues.

The worldwide market for facial tissue is projected to grow at a CAGR of approximately 3.7% over the next five years, the market will reach 14000 million US$ in 2024, from 11700 million US$ in 2019, according to a recent study.